In the fast-evolving world of Meta advertising, the conversation has decisively shifted from audience targeting to creative optimization. With AI taking the lead on who sees our ads, the primary…
As a performance marketer, you’re caught in a relentless cycle. You know you need to test more ad creative—more images, more videos, more headlines, more hooks. But the creative bottleneck…
Does opening the Facebook Ads Manager make your head spin? You’re not alone. For years, running successful ads felt like you needed a PhD in data science. You had to…