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AI in Customer Segmentation: The Smartest Way to Know Your Customers

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KnowKnowing your customers is a fundamental business rule, but how well do you truly know them? For many years, marketers relied on traditional segmentation. This meant dividing customers by age,…

A marketing team using AI in Marketing to analyze data for personalized campaigns.

Is AI in Marketing Worth the Investment?

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The digital marketing world changes constantly. Today, a new player is not just changing the game; it’s rewriting the rulebook entirely. Artificial Intelligence, or AI, is no longer a futuristic…