ASC Structure for Maximum E-commerce Scale
So, you've taken the leap. You've launched your first Advantage+ Shopping Campaign (ASC) and handed the reins over to Meta's powerful AI. The initial results might be promising, but a…
Generative AI Meta Ads: AI-Powered Text and Image Creation
For years, the lifeblood of successful advertising has been compelling creative. The perfect image to stop the scroll, the headline that sparks curiosity, the body copy that drives action –…
Advantage+ Creative
As a performance marketer, you’re caught in a relentless cycle. You know you need to test more ad creative—more images, more videos, more headlines, more hooks. But the creative bottleneck…
Advantage+ Audience vs Lookalike
As a performance marketer, I live and breathe data. My days are spent in the trenches of Meta Ads Manager, relentlessly optimizing campaigns and chasing that elusive, ever-shrinking Cost Per…
the Evolution of Facebook Ads AI from CBO to ASC
Remember the old days of Facebook advertising? The digital equivalent of being a frantic plate-spinner. You’d spend hours, if not days, painstakingly building dozens of ad sets, each with a…