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A chessboard representing the strategic advantage of a minimalist Meta Ads broad targeting setup (one queen) over a complex, cluttered one (many pawns).

Meta Ads Broad Targeting: Why Trusting the AI is the New Pro Move

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For years, we performance marketers wore our complex ad accounts like a badge of honor. Dozens of campaigns, hundreds of ad sets, intricate Lookalike stacks, and hyper-specific interest layers—it was…

Continue ReadingMeta Ads Broad Targeting: Why Trusting the AI is the New Pro Move
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