Advantage+ Creative
As a performance marketer, you’re caught in a relentless cycle. You know you need to test more ad creative—more images, more videos, more headlines, more hooks. But the creative bottleneck…
AI Retargeting Meta: Recapturing Lost Customers in the Age of Advantage+
Do you remember the golden age of retargeting? A user visited your site, looked at a product, and for the next seven days, you could magically show them that exact…
Advantage+ Audience for Unbeatable Prospecting Results in 2025
The lifeblood of any growing business is a steady stream of new customers. Yet, for most marketers, prospecting is the most challenging and expensive part of the job. We’ve all…
Advantage+ Audience vs Lookalike
As a performance marketer, I live and breathe data. My days are spent in the trenches of Meta Ads Manager, relentlessly optimizing campaigns and chasing that elusive, ever-shrinking Cost Per…
the Evolution of Facebook Ads AI from CBO to ASC
Remember the old days of Facebook advertising? The digital equivalent of being a frantic plate-spinner. You’d spend hours, if not days, painstakingly building dozens of ad sets, each with a…