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A graph showing exponential growth to $100k/mo, illustrating the powerful results of the AI audience case study for Meta Ads scaling.

AI Audience Case Study: How We Scaled an E-commerce Brand from $0 to $100k/mo

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Every e-commerce founder shares the same dream: to see their monthly revenue cross the coveted six-figure threshold. It’s a goal that represents scale, stability, and success. But the path to…

Continue ReadingAI Audience Case Study: How We Scaled an E-commerce Brand from $0 to $100k/mo
A chessboard representing the strategic advantage of a minimalist Meta Ads broad targeting setup (one queen) over a complex, cluttered one (many pawns).

Meta Ads Broad Targeting: Why Trusting the AI is the New Pro Move

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For years, we performance marketers wore our complex ad accounts like a badge of honor. Dozens of campaigns, hundreds of ad sets, intricate Lookalike stacks, and hyper-specific interest layers—it was…

Continue ReadingMeta Ads Broad Targeting: Why Trusting the AI is the New Pro Move
A marketer analyzing the performance data and mechanisms behind Meta's Advantage+ Audience vs Lookalike targeting options on a futuristic display.

Advantage+ Audience vs Lookalike

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As a performance marketer, I live and breathe data. My days are spent in the trenches of Meta Ads Manager, relentlessly optimizing campaigns and chasing that elusive, ever-shrinking Cost Per…

Continue ReadingAdvantage+ Audience vs Lookalike
All thanks to future !!